True Passion

Mivne

A launching campaign of the new strategy of Mivne shopping complex chain – “Soooo simple.”
The campaign began with a teaser on buses and in digital media conveying the message: “Your man did not remember?” In Hebrew, the word “male” has a double meaning – both “male” and “remembered”, hence the teaser has created great curiosity and lively conversation over the internet. A week later, the full campaign was revealed on TV and in digital media – The “male” does not remember to buy gifts for the holiday, and so, just before the “female” is about to attack him, he goes to the shopping complex, shops and returns home. Simple, simple, simple.

The campaign was discussed on news sites:
Mivne Ace | Mivne Mako | Mivne Mizbala

True Passion