True Passion

Night Lines

The service “Night lines” from the Ministry of Transportation Project, a public transportation night service for a young audience, is an enabler of entertainment… and so, all that remains is to encourage our audience to go out more, without any hesitations, and with no “blah blah blah” before going out.
The campaign was channeled nationwide for a month on digital media (video + Instagram activity), buses, billboards and radio spots. The campaign was at the top of the most talked commercials on the internet in July 2016.
After five years of stagnation in the number of passengers, the campaign led to a 20% increase in passengers.

True Passion